This is my favorite question to receive on Discovery Calls because it means that you are concerned with authenticity.
It makes me lean in a little closer when we have that value in alignment.
And I can assure you this…
The best compliment is when you look at my writing…and you can’t tell if I wrote it or if you did! 👯
There are three primary ways for a copywriter to take on your voice in a seamless transition:
1️⃣ Have a conversation with the client. I am listening for:
- What kinds of words and phrases are used?
- Where do they fall on the spectrum from casual to professional?
2️⃣ Read the content they’ve already written.
- Get a sense of length and communication style.
- Look at how they want to be portrayed online.
3️⃣ Read other articles and blogs in their niche to learn the culture of that industry.
- Learn niche-specific jargon and acronyms.
- Understand what it is like to be immersed in their culture.
It doesn’t matter how similar or different the client is from my own personality.
When I use these techniques, I can write in a way that it sounds just like you.
The way a writer adapts to your voice is similar to how an actress gets into character. 🎬 It’s more than just memorizing lines; they learn about the life of the character when they prepare for the role. And only after that can they take on the character’s voice convincingly when on stage. 🎭
